Modern office hallway with glass-walled meeting rooms, wooden flooring, and overhead lighting.

B2B brands come to us for clarity, purpose, fuel, creativity, and most importantly to make more money

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HI THERE. WE’RE R SQUARED GROUP

We make CEOs, CMOs, and CROs look really freaking good at their jobs.

At R2 Group, we’re hyper-focused on helping our clients scale aggressively.

Building new brand and revenue foundations for long-term growth

Company Positioning

Helping B2B companies find an ownable niche in a commoditized marketplace. From brand positioning to defining service offerings to market analysis, R2 Group can build new foundations for Marketing and Sales to work from and dominate the competition.

Sales Enablement

Working with Marketing to equip B2B Sales teams with the tools they need to attract, engage and close new clients. Sales Enablement tools that include sales collateral, custom pitch decks, in-person event marketing, and much more.

Demand Generation

Developing best-in-class B2B demand generation strategies for Marketing and Sales using inbound and outbound tactics like account-based marketing (ABM), marketing automation, email, content development, custom landing pages and more.

Go-To-Market

Consulting B2B Marketing, Sales and Product teams on how to launch new products and services in to commoditized spaces. We help determine competitive market, key differentiators, launch strategies and sales tools for successful GTMs.

Meet Our Clients

Black background with white text "software"
Logo displaying the words 'level access' in dark blue text on a white background.
KS2 Technologies logo featuring blue "K," red "S," purple "2," and black text "TECHNOLOGIES."
Logo with the word 'vari' in blue on a peach background
Atlas Tech logo with orange triangular design and gray text.
Tapcheck logo with colorful checkmark icon
Vizient logo in orange text with a registered trademark symbol.
Risepoint logo with a green circular emblem and text
Sayres logo with dotted globe design in green and gray text

ARE YOU THE RIGHT FIT?

At R2 Group, we work with B2B companies that are either in a state of disruption or a state of rapid growth.

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Group of people collaborating at a table in an office setting with a brick wall background.

SOME B2B INSIGHTS FOR YOU TO BITE INTO

A peak inside our thinking

Agencies - Stop Doing Spec Work
Agencies - Stop Doing Spec Work

The image showcases a diverse group of professionals engaged in a collaborative meeting. Their expressions reflect focus and determination as they strategize around a large table filled with documents and digital devices. The modern office setting, with its open layout and large windows, enhances the atmosphere of innovation and teamwork. This scene illustrates the essence of effective communication and the importance of collaboration in driving successful business outcomes.

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Does Your Brand Positioning Define Who You Are NOT?
Does Your Brand Positioning Define Who You Are NOT?
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How B2B Brands Can Justify Premium Pricing
How B2B Brands Can Justify Premium Pricing
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